Dato' Ir. Lim Siang Chai, was appointed to the Board of Directors of Advance Information Marketing Berhad (“AIM” or the “Company”) on 29 May 2015 as Independent Non-Executive Chairman. Dato’ Ir Lim was subsequently re-designated as Executive Chairman and Managing Director on 31 July 2015. On 4 October 2017, he was re-designated as the Non-Executive Chairman.

Dato' Ir. Lim is a Chartered Engineer (C. Eng) registered with the Engineering Council, United Kingdom and Professional Engineer (P. Eng) registered with the Board of Engineers, Malaysia. He is a member of the Institution of Engineers Malaysia (MIEM) and Institute of Engineering and Technology of United Kingdom (MIET). Dato' Ir. Lim also holds a Master in Business Administration from Deakin University, Australia. He is an Honorary Fellow of the ASEAN Federation of Engineering Organisation and a member of the Malaysia Institute of Management (MIM). He had also undergone many technical and management training in Japan.

Dato' Ir. Lim had also served the Malaysia Government in various capacities as follows:

2010-2013   Deputy Minister of Finance
2006-2008   Deputy Minister of Tourism
2003-2006   Deputy Minister of Information
1999-2003   Parliamentary Secretary, Ministry of Transport
1995-2008   Member of Parliament (Petaling Jaya South)

Dato' Ir. Lim is actively involved in various NGOs and has held various key positions such as Adviser to the Federation of Malaysia Chinese Clans and Guilds Youth Association, Lim Clan Association of Malaysia, Gerakan Belia Bersatu Malaysia, Business and Commerce Association of Petaling District, Association of Hawkers and Small Traders of Petaling Jaya.

Dato' Ir. Lim is also the Executive Chairman of Jiankun International Berhad.

Mak Siew Wei, was appointed as Independent Non-Executive Director on 27 July 2010 and he was re-designated as Executive Director on 22 September 2010.

Mr Mak pursued his education in the United States and graduated with a Bachelor Degree in Management Information System and subsequently, worked for Marvic International (NY) Ltd in New York as Business Development Manager for three years.

Mr Mak currently sits on the board of AT Systematization Berhad.

Ang Huat Keat, was appointed as Non-Independent Non-Executive Director on 21 May 2015.

Mr Ang was admitted to the Malaysian Bar on 20 August 1998. He is an advocate and solicitor of the High Court of Malaya. Mr Ang does not hold directorship in any other public companies.

Azizullaili Bin Haji Jalaluddin, was appointed as Independent Non-Executive Director on 21 May 2015.

En. Azizullaili graduated with a Bachelor of Science degree from the UK. While in UK, he worked with The Gatwick Holiday Inn and The Dorchester Hotel, London. After his stint in the hotel industry, he decided to further his studies in Business Management in London.

On returning home to Malaysia, En. Azizullaili gained more than 20 years of management experience within the Banking, IT, Events, Oil & Gas, Printing and Insurance industries.

En. Azizullaili is also active in charitable organisations. He is a trustee for The Tun Suffian Foundation and member of the Persatuan Darul Ridzuan di Selangor dan Wilayah Persekutuan.

En. Azizullaili does not hold directorship in any other public companies.

Lee Kean Teong, Malaysian, was appointed as Independent Non-Executive Director on 2 February 2016.

Mr Lee has been with KPMG Malaysia for more than 35 years and was a partner with KPMG until his retirement on 31 December 2014. He is a qualified Chartered Accountant of Malaysian Institute of Accountants (MIA) and is a member of Malaysian Institute of Certified Public Accountants (MICPA) and a fellow member of CPA Australia.

Mr Lee has extensive experience in auditing and management consulting throughout his career. He was the engagement partners for a wide range of companies, which include public listed companies and multinationals in various industries, mainly in manufacturing, property development and construction, hotel, stock broking and financial institutions.

Mr Lee currently sits on the boards of Oriental Holdings Berhad and EG Industries Berhad.

AIM Group is a regional BPO (Business Process Outsourcing) solution provider offering a broad spectrum of loyalty management services from consultation, technology infrastructure and technical support to procurement and logistics for companies aiming to build and nurture a lifelong relationship with their customers.

As the total BPO solution provider in loyalty management services, our all-round expertise is applied in diverse industries. In today's competitive business climate, this experience has transformed into important business know-how and powerful marketing tools to our clients. Our holistic approach enables us to provide strategic direction and consultancy to our clients on how best to tailor, implement and manage their loyalty programs effectively and to meet their desired objectives. Through outsourcing, our clients can rely on our expertise and stay focused on their core business competency.

On the technology front, AIM is a software research and development specialist, focusing primarily on the development of enterprise marketing management solutions in the loyalty management scene. Through years of R & D efforts, AIM has designed and developed a sophisticated enterprise marketing management solution, AIMS (Advance Information Marketing System). AIMS is integrated to our service components namely Integrated Marketing Services, Contact Centre Management, Procurement & Fulfilment and Technology Infrastructure to equip the companies with the right marketing tools. This integrated platform provides complete information and better understanding of the customer behaviour and response to marketing initiatives implemented. As a result, at one single touch point with AIM, our clients are able to understand their customer better, become more customer-centric and implement compelling marketing strategies throughout the customer cycle.